Email & Marketing Automation
Email & Marketing Automation focuses on building high-intent leads and nurturing them through automated, conversion-driven communication. This course teaches you how to design inbound funnels, create effective email campaigns, and automate workflows that drive engagement and sales.
You’ll learn how to build and segment email lists, write impactful email copies, set up drip campaigns, and measure performance to continuously optimize results.
What you'll learn
1. Inbound Marketing Fundamentals
- Inbound vs outbound marketing
- Understanding the inbound funnel
- Creating lead magnets and landing pages
- Designing lead forms and tracking setup
- Building and segmenting email lists
2. Automation & Performance
- Email copywriting techniques and brand consistency
- Automation workflows and drip campaign structures
- Mapping automation flows to funnel stages
- Optimizing email sequences for engagement and conversions
3. Email Marketing Essentials
- Types of email campaigns
- Compliance and best practices
- Aligning email campaigns with funnel stages
- Measuring campaign performance
- Analyzing results and summarizing insights
Brij Lakhera
The course provides comprehensive training in Email & Inbound Marketing, covering email campaign creation, lead generation, customer engagement, automation strategies, content marketing, and conversion optimization through structured modules designed to build practical digital marketing skills step by step.
Buy this course in package
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