Google Ads
Google Ads is a performance-driven course designed to help you plan, launch, and scale paid campaigns across Search, Display, and YouTube. You’ll learn how to align ad objectives with the marketing funnel, create high-converting creatives, and optimize campaigns using data-driven insights for measurable growth.
What you'll learn
1. Paid Marketing & Funnel Fundamentals
- Google Ads ecosystem and campaign objectives
- Understanding TOFU, MOFU, and BOFU funnel stages
- Mapping funnel stages to ad objectives and content
- Practical funnel mapping exercises
2. Campaign Setup & Targeting
- Search, Display, and YouTube campaign setup
- Audience segmentation and targeting strategies
- Bidding strategies and budget allocation
- Matching campaign types to business use cases
3. Ad Creatives & Copywriting
- Writing high-converting ad copies for Search and Display
- Creative frameworks: Hook–Pain Point–Benefit–CTA
- AIDA & PAS models for ad writing
- Static ads vs video vs reels
- Creative A/B testing and optimization
- Understanding audience mindset and creative fit
4. Conversion Tracking & Optimization
- Key metrics: CTR, CPC, CPM, ROAS, conversions
- Primary vs secondary performance metrics
- Conversion action setup and testing
- Campaign optimization and scaling strategies
- Lead generation and sales funnel setup
Brij Lakhera
The course provides comprehensive training in Google Ads, covering keyword research, search campaigns, display advertising, audience targeting, bidding strategies, conversion tracking, and campaign optimization through structured modules designed to build practical digital marketing skills step by step.
