Search Engine Optimization

SEO is the foundation of long-term organic growth. This course helps you understand how Google works and how to optimize websites through keyword research, content, technical SEO, and link building to improve rankings and visibility.

What you’ll learn

1. SEO Fundamentals & Strategy

• How Google Search works
• Introduction to SEO concepts and ranking factors
• Crawl web sites and pull information from online sources.
• Crawling, indexing, and ranking processes
• Keyword research fundamentals
• SEO tags and their importance

2. On-Page Optimization

• Keyword density, readability, and content flow
• Content structuring and tone control
• EEAT (Experience, Expertise, Authority, Trust) principles
• Internal and external linking strategies

3. Content Creation for SEO

• Understanding search intent and its types
• Writing SEO blogs and landing pages
• Crafting compelling meta descriptions
• Readability and content checks using tools like Hemingway and Grammarly
• Image optimization and alt-tag implementation

4. Technical SEO

• Crawling, indexing, and site speed optimization
• SEO audits and actionable recommendations
• Google Search Console setup and testing
• SEO score analysis using tools like Screaming Frog, Ubersuggest, and SEO Minion

5. Mobile & Local SEO

• Why mobile-first indexing matters
• Testing responsiveness using browser and Google tools
• Mobile UX optimization best practices
• Google My Business (GMB) setup
• Local SEO audit checklist and live audit walkthrough

6. Link Building & Off-Page SEO

• Understanding off-page SEO and its elements
• Difference between on-page and off-page SEO
• Backlinks, social signals, and brand mentions
• E-E-A-T and authority building
• Types of backlinks and link evaluation
• Link-building tactics: guest blogging, broken link building, niche directories
• Email outreach and personalization basics