Social Media Advertising
Price
From₹14,900.00incl. tax
Description
What you'll learn
1. Understanding Social Media Advertising
- Step-by-step setup of Facebook & Instagram ad campaigns
- Mapping campaign goals to funnel stages (awareness, consideration, conversion)
- Structuring campaigns for performance and scalability
2. Meta Ads Campaign Set Up
- Overview of Meta, LinkedIn, and X advertising platforms
- Campaign objectives and how ads fit into the marketing funnel
- Choosing the right platform based on business goals
3. Targeting, Retargeting & Tracking
- Custom Audiences & Lookalike Audiences
- Meta Pixel & LinkedIn Insight Tag setup
- Debugging and verifying pixel events
- AI-driven audience prediction and segmentation
4. Creative Strategy & Optimization
- Writing high-converting ad copies using AIDA & PAS frameworks
- Building strong hooks, pain points, benefits, and CTAs
- Creative testing and optimization techniques
- Reading performance insights to improve ROI
5. LinkedIn & X Optimization
- Campaign setup and objectives for LinkedIn Ads
- B2B targeting strategies on LinkedIn
- X (Twitter) ad formats, targeting options, and use cases
- Platform-specific best practices
Certificate
Features
- User-Friendly Interface
- Communication and Collaboration
- Course Management
Target Audiences
- Educational Institutions
- Businesses and Organization
- Individual Learners
Requirements
- User-Friendly Interface
- Robust Course Management Capabilities
- Effective Communication and Collaboration
FAQs
The course covers social media ad strategies, audience targeting, campaign creation, ad optimization, budgeting, and performance analysis across major social media platforms.
Yes, the course is beginner-friendly and includes step-by-step modules that help learners understand the fundamentals of social media advertising and gradually build advanced marketing skills.
Instructor
Brij Lakhera
2 Students5 Courses
Reviews
Price
From₹14,900.00incl. tax
Featured Review
The course provides comprehensive training in Social Media Advertising, covering campaign strategy, audience targeting, ad creatives, budget optimization, and performance tracking through structured modules designed to build practical digital marketing skills step by step.
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