Social Media Advertising

What you’ll learn

1. Understanding Social Media Advertising

• Step-by-step setup of Facebook & Instagram ad campaigns
• Mapping campaign goals to funnel stages (awareness, consideration, conversion)
• Structuring campaigns for performance and scalability

2. Meta Ads Campaign Set Up

• Overview of Meta, LinkedIn, and X advertising platforms
• Campaign objectives and how ads fit into the marketing funnel
• Choosing the right platform based on business goals

3. Targeting, Retargeting & Tracking

• Custom Audiences & Lookalike Audiences
• Meta Pixel & LinkedIn Insight Tag setup
• Debugging and verifying pixel events
• AI-driven audience prediction and segmentation

4. Creative Strategy & Optimization

• Writing high-converting ad copies using AIDA & PAS frameworks
• Building strong hooks, pain points, benefits, and CTAs
• Creative testing and optimization techniques
• Reading performance insights to improve ROI

5. LinkedIn & X Optimization

• Campaign setup and objectives for LinkedIn Ads
• B2B targeting strategies on LinkedIn
• X (Twitter) ad formats, targeting options, and use cases
• Platform-specific best practices

Certificate